What is the expected role of a Chief Marketing Officer (CMO)?

Four Competing CEO views of marketing
The role of marketing in a company is influenced by the CEO’s view of marketing
1P CEO
4P CEO
STP CEO
ME CEO

What is the expected role of a Chief Marketing Officer (CMO)?
1. Represent the voice of the customer (VOC)
2. Monitor the evolving business landscape and gather customer insights.
3. Be the steward of the corporate insight.
4. Upgrade marketing technology and skill in the company
5. Bring insight into the corporate
6. Measure and account for marketing performance

Marketing forges ahead
1. Commercial marketing
e.g. Campbell Soup Company, tarbucks
2. Place marketing
E.g. a tourist resort, Silicon Valley, cyberjaya
3. Person marketing
E.g.High visibility
Do your hair differently, cloth.
4. Social marketing
2000 social marketing, say no to drug, eat good,
Start primary school level.
5. Political marketing
6. Fundraising