I will wirte about Simple essential steps for e-commerce Step 1 Before you create a new website, fist you need to do Keyword research It all starts here Why keyword research is your e-commerce first step Your customers on the web communicate via keywords Keyword gives you insights about demand Tells you want problems they care about Reveals what they want to buy to solve their problem Helps you build your content and pages Step 2 Competitive research People said “I don’t have any rival”, but I doubt about it. especially, e-commerce. your customer is all over the world. rival also. It’s very important to know your rivals weaknesses &… Read more ›
Economic Foundations of Competition ・Company economic performance results from two distinct causes Industry structure ⇔ Strategic positioning within the industry ↓ Strategic thinking must encompass both areas Companies must focus on the health of the industry. Not just their own position. Determinants of Industry Profitability Industry Structure Threat of Substitute Products or Services. Bargaining Power of Suppliers Rivalry Among Existing Competitors Bargaining Power of Buyers Threat of new Entrants Part of the strategy is to drive appositive transformation in industry structure For example, Industry is like airlines. Not attractive. On the other hand, business software industry is very attractive. Software is very profitable. No accident, no crash, no fuel cost. So,… Read more ›
What is strategy? Strategy is that big picture how organization going to win. Whatever, environment. Any organization, profit or non-profit. Thinking strategically Competing to be the best → competing to be unique The worst error in strategy is to complete with rivals on the same dimensions Indeed, no best company in the company whole the world What is the best car? What is the best coffee? Answer is “its depends the person” All depends on who is the customer. So there is no best company for all customers. Thinking about strategy, I believe starting point is how we can be unique. This is the essential starting point of strategy. What do… Read more ›
Have you personally done any marketing? 1. Did you compete for a job where there were other candidates? 2. Did you compete for a de,, apartment where there were other applicants? 3. Did you apply to a bank for a large loan and need to establish your reliability and need? 4. Did you ever propose a new project or product to your senior management that you hope they would accept? 5. Did you arrange your impression to the most favorable to another person?
Four Competing CEO views of marketing The role of marketing in a company is influenced by the CEO’s view of marketing 1P CEO 4P CEO STP CEO ME CEO What is the expected role of a Chief Marketing Officer (CMO)? 1. Represent the voice of the customer (VOC) 2. Monitor the evolving business landscape and gather customer insights. 3. Be the steward of the corporate insight. 4. Upgrade marketing technology and skill in the company 5. Bring insight into the corporate 6. Measure and account for marketing performance Marketing forges ahead 1. Commercial marketing e.g. Campbell Soup Company, tarbucks 2. Place marketing E.g. a tourist resort, Silicon Valley, cyberjaya 3.… Read more ›
Trade always there. When did marketing start? “Markets” and “trade” have a long history. But “marketing” did not exist as a term until the early 1900s. In the period 1900-1910, the first marketing textbooks were published. Some institutional economists started to teach “distribution” later added “advertising” and the “promotion and pricing” They want dissolution of economy. Every company has sales group. They don’t want to a lot of homework. They don’t want to be the customer side. Sales people don’t want to 3 things. 1. Conduct consumer research. 2. Find leads 3. Prepare brochure and other promotion That’s why company need marketing people. Job positions in today’s marketing organization … Read more ›
Philip Kotler define marketing “We cant measure it, we cant do it. As quote science and art as exploring creating And delivering value that satisfying needs of target market and profit.” There will be 2 group, One group they don’t like marketing, Another group love the marketing. Tell you that confession of marketer, Why marketing? my answer is this: Marketing has affectied life style. Creating life style. Popular interested. Marketing is a humanistic subject. Marketing is a force that shapes our life change.